What you can pay for a lead
Your loan size, your bps and your funnel turn into one number: your break-even cost per lead, plus a safer target at half of it.
Free tool for loan officers
Know what you can pay for a lead before you spend another dollar on ads.
Most loan officers have never worked this number out. Put in your loan size, your comp and your funnel, and you'll see your break-even cost per lead, the budget your goal actually takes, and where your pipeline is leaking.
You can pay up to$162a lead and break even
Cost per lead$57
Funded a month1.2
Commission a month$4,311
Return on ad spend2.8x
Example: $50 a day, a $400,000 loan and 87.5 bps. Yours will be different, and that's the point.
What's inside
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Your monthly forecast
Put in a daily budget and see leads, consults, applications, funded loans, commission and cost per funded loan.
The budget your goal takes
Pick how many funded loans you want from ads each month. It works backward to the leads, applications and daily budget you'd need.
Your biggest leak
Your ad, your form, speed to lead, booking, show rate, applications or funding. It ranks each step by what fixing it is worth and tells you what to do first.
Built for mortgages
A normal ads calculator stops at the sale. A mortgage has a lot more steps.
- Your comp is in bps. It starts from your loan size and what you keep after your split.
- A lead has a long way to go. It tracks reached, booked, showed, applied and funded, so you can see which step costs you the most.
- Funded takes time. Deals you start this month fund later, so you'll know what to watch in month one before you judge the ads.
- Meta treats you differently. The guide shows where to find each number for mortgage ads running in the housing category.